You know your organization has amazing stories to tell. But it's hard to figure out what they are and how to collect and share them. This course offers ideas for types of stories to tell and techniques for sourcing them.
Curriculum (Access is for 60 days)
Brand Storytelling
Available in
days
days
after you enroll
- Defining a Unique Viewpoint (3:19)
- How to Tell Unique Brand Stories
- Architecting Storylines (2:35)
- Using Persuasive Techniques (3:13)
- Integrating Digital and Traditional Storytelling
- Experimenting With Story Formats (2:22)
- Making Employees the Hero of Your Story (2:34)
- Optional Assignment
- Conclusion