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Social Media and Content Marketing
Introduction to Social Media and Content Marketing
Accelerate Your Content Marketing on Social Media (0:58)
Selecting Social Media
Finding The Right Audience (3:28)
Finding The Right Content Types (2:41)
Finding The Right Features (2:53)
Finding The Right Advertising (3:03)
Optional: Assignment 1
Promoting Content on Social Media
Teasing Content (2:42)
Encouraging Content Sharing (2:45)
Social Advertising (2:44)
Optional: Assignment 2
Growing a Social Media Audience
Planning a Cadence of Content Updates (2:26)
Creating Unique Social Media Content (2:19)
Setting the Right Tone for Engagement (2:04)
Encouraging User-Generated Content (2:15)
Resources
Optional: Assignment 3
Evaluating Social Media Impact
Tracking Reach to the Right People (2:33)
Tracking Social Media Engagement (2:45)
Tracking Social Media Sentiment (2:47)
Optional: Assigment 4
Partnering With Social Media Influencers
Creating an Influencer Campaign (2:36)
Understanding an Influencer's Brand (2:05)
Researching an Influencer's Audience (2:56)
Using an Influencer Program or Service (2:29)
Optional: Assignment 5
Tips for Major Social Networks
Content Marketing on LinkedIn (2:11)
Content Marketing on YouTube (3:03)
Regional Social Networks (2:52)
Optional: Assignment 6
Quiz
Final Quiz
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Optional: Assignment 3
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